TOP 10 things that will speed up your sales
π Know who will buy from you and understand why they would want to buy and how they would like to buy it.
WHO WILL BENEFIT THE MOST FROM USING YOUR PRODUCT?
WHY WILL THEY CONSIDER USING IT?
WHY ARE YOU BETTER THAN ANY OTHER OPTIONS AVAILABLE ON THE MARKET?
π Use the proximity principle to spend time hanging out with the people who will buy from you at events, online groups, meetings. (Pro hint: do not sell anything β just talk and get to know them)
THIS IS ABOUT GETTING TO KNOW YOUR BUYER. ITβS ABOUT GETTING TO KNOW THEIR LANGUAGE, WHAT THEY CARE ABOUT AND WHAT ARE THE ISSUES THAT THEY ARE CONCERNED ABOUT.
Based on your conversations π β continue π
#3 Answer on behalf of your buyer: What do I want to achieve?
#4 Answer on behalf of the buyer: What is stopping me from achieving this now?
#5 Answer on behalf of the buyer: What would be ideal way for me achieve it?
π Create a list of 100 contact names of the people who have the potential to buy from you (based on the work you have done in items above)
This will be target list of contacts you can have a βwarmβ discussion with because you have spent the time to get to βknowβ them using the proximity principle so it allows you to have an effective discussion with the potential buyer.
π Call that list of people with the goal to advance as many of them to a desired next step (demo, organize in-person/virtual meeting, online seminar, breakfast, lunch, another phone call).
π Using what you did in items 3, 4, and 5 create an introduction for phone, email, social, and video following this;
Hi, its [first name] from [company/organisation]
This is the first time I have reached out to you so I appreciate this comes as a surprise so I will only take 4 mins of your time.
Probable response in their mind or to you if you are speaking to them βOk, what is it about or why are you calling??β
Thanks β let me cut to the chase - I am touching base specifically with you because my company helps business like yours to achieve [place answer from #3]. We do this by helping them to [pick one of these] remove/update/transform + place answer from #4 here] in their business.
We have seen immense success as our customers viewed us as being the best choice for them as we provide a service/product/solution that allowed them to [place answer from #5 here]
Regarding [place answer #4 here] how are you currently dealing with this in your business?